Catalogue & Advertising, Wanganui Conference Guide

The brief for the Conference Guide was to sell an annual advertising publication to highlight a more vibrant view of Wanganui as a conference destination. For this project we approached a number of local businesses to partake in the guide, we then designed and in most cases wrote the content for their advertising. It was really important to us to design a guide that was visually appealing and promoted Wanganui in a positive light, to do this we had to source a large supply of new stock photos for the Council to better articulate the feel of the region.

Within this project we also developed some new group attractions such as the Whanganui Arts Quartet, this involved getting together some of our local artists and designing and planning with them to create a day trip that conferences can partake in.